A/B Test Variants — Food Section — ingermariemjos.com
Variant A — Proof + Appetite
Food you actually look forward to
Over 150 family-friendly recipes — from Friday night pizza to quick weekday lunches. No restrictions. Just food that tastes great and makes your body feel good.
in the programme
evening meals
in the plan
Variant B — The Family Angle
One dinner.
The whole family
is happy.
You don't need to cook two separate meals. The recipes in the programme are designed for real life — tasty enough for the kids, balanced enough for your goals.
- Family-sized portions that scale up easily
- Ingredients you already have in the kitchen
- Weekly shopping list generated automatically in the app
- No specialist foods or expensive superfoods
- Meals the kids actually finish
Variant C — Freedom Framing (anti-diet)
Delicious meals for you
without the guilt
This isn't a diet. It's food you enjoy, structured in a way that actually works — for you, for your body, and for your everyday life.
📋 Test Strategy — Notes
Placement: Move the section higher up the page — ideally right after the hero or after the "you start motivated" pain section, while the visitor is still weighing their decision.
Primary metric: Scroll-to-CTA rate + clicks on the sign-up button after the section has been scrolled into view.
Expected winner: B (family angle) for mums aged 30–45. C (freedom) for women who've tried and failed diets before. A (appetite) works best for cold traffic who don't yet know the brand.
Images: Replace emoji placeholders with the actual food photos already on the site (pizza, smoothie bowl, berry bowl).